Advancing Women’s Careers.

Advancing Workplace Culture.

Founded by Michelle Friedman in 2009, AWC is a boutique consulting and coaching firm dedicated to advancing women into greater leadership roles within demanding industries. We believe that building a strong pipeline of diverse talent requires a multi-faceted and systems-based approach, which includes individual action and organizational change.The progressive employers we work with recognize that without organizational commitment and a focus on workplace culture, diversity initiatives will be less impactful.

We work on various fronts, creating custom programs that support individual career development, team effectiveness and lasting organizational change. We have applied this approach with clients of varying sizes in diverse industries. In addition, we have a deep expertise in global financial services firms.

Services are available in person, by phone and via video-conference. Explore our website for more information.


    • 1-1 Executive Coaching
    • Group Coaching Programs
    • Parental Transition Coaching
    • Diversity & Culture Change Consulting
    • Workshops & Speaking
    • Team Effectiveness
    • Career Re-Entry Programming


We have worked with individuals in a variety of organizations and industries (click the + to see a partial list of company names):

Financial Services

  • Apax Partners
  • Apollo Global Management
  • Argonaut Private Equity
  • Bank of America
  • Benefit Street Partners
  • Bloomberg LP
  • BNY Mellon
  • Citigroup
  • Credit Suisse
  • CVC Capital Partners
  • Evercore
  • GE Finance
  • Glenview Capital Management
  • Greenhill
  • Goldman Sachs
  • JP Morgan
  • KKR
  • Macquarie
  • MasterCard
  • Morgan Stanley
  • New Mountain Capital
  • RBC Capital Markets
  • StepStone Group
  • Structured Finance Industry Group
  • The Klein Group
  • UBS
  • Women in Alternative Debt
  • Women in Fund Finance

Insurance, Law & Consulting

  • Allen & Overy LLP
  • Aon Hewitt
  • Davis Polk Wardwell LLP
  • iRelaunch
  • Katten Muchin Rosenman LLP
  • Liberty Mutual
  • Parity Partners
  • Simpson Thacher & Bartlett LLP
  • Reed Smith LLP
  • Winged Keel Group

Academic & Non-Profit

  • The Achievement Network
  • Columbia Business School Alumni Club of New York
  • Department of Justice (Canada)
  • Forté Foundation
  • Impact100 Westchester
  • The John P. & Anne Welsh McNulty Foundation
  • The Junior League
  • National Center for the Arts (Canada)
  • New York University – Stern School of Business
  • Princeton University Women’s Network of NYC
  • Scarsdale Adult School
  • Teachers College/Columbia University
  • Villanova University
  • Washington University in St. Louis, Olin School of Business
  • Wharton Executive Coaching & Feedback Program
  • Working Parents Support Coalition

Corporate & Industrial

  • Crystal IS
  • David Yurman
  • Edelman
  • FIFCO USA (formerly North American Breweries)
  • Harper Collins Publishing
  • IBM
  • MSA Safety
  • Meredith Corporation
  • Panasonic North America
  • PepsiCo
  • United Technologies Corporation
  • Vidaris
  • WSP | Parsons Brinckerhoff