Founded by Michelle Friedman in 2009, AWC is a boutique consulting and coaching firm dedicated to advancing women into greater leadership roles within demanding industries. We believe that building a strong pipeline of diverse talent requires a multi-faceted and systems-based approach, which includes individual action and organizational change. The progressive employers we work with recognize that without organizational commitment and a focus on workplace culture, diversity initiatives will be less impactful.
Meet The Founder
Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker with an expertise in women’s career paths. She founded AWC in 2009 to increase diversity in senior leadership roles. Previously she spent 12 years in the corporate banking and financial software industries in key relationship management and marketing roles. Learn more about Michelle here.
Do you wonder why your organization has so few women at the top (or how to fix it)? Diversity & Culture Change Consulting offers analysis and customized solutions.
Workshops, webinars, group coaching and keynotes offer organizations a cost-effective way to enhance skillsets and develop leaders in an interactive environment.
Our customized executive coaching engagements are designed to grow leaders, prepare expectant parents and move organizations forward.
We tackle the diversity and inclusion challenge by developing custom-tailored, research-based strategies for every level of an organization— from individuals to teams to organization-wide systems.
Michelle is a sought after speaker and her work is frequently covered in major press outlets.
On larger projects, Michelle partners with trusted colleagues who are grounded in the same coaching foundation and aligned with the AWC mission.
Ready to work with us?