Founded by Michelle Friedman in 2009, AWC is a boutique consulting and coaching firm dedicated to advancing women into greater leadership roles within demanding industries. We believe that building a strong pipeline of diverse talent requires a multi-faceted and systems-based approach, which includes individual action and organizational change. The progressive employers we work with recognize that without organizational commitment and a focus on workplace culture, diversity initiatives will be less impactful.
We tackle the diversity and inclusion challenge by developing custom-tailored, research-based strategies for every level of an organization— from individuals to teams to organization-wide systems.
Michelle is a sought after speaker and her work is frequently covered in major press outlets.
On larger projects, Michelle partners with trusted colleagues who are grounded in the same coaching foundation and aligned with the AWC mission.
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