Founded by Michelle Friedman, AWC is a NYC-based executive coaching and consulting firm that expands leadership capacity in investment firms, building high-performance teams through individual coaching and group training programs.
For over 15 years, AWC has been a sought-after partner in solving the challenge of growing exceptional investors into exceptional people managers. Our mission also includes creating environments where women (and all) can truly be successful.
AWC stands for both Advancing Workplace Culture and Advancing Women’s Careers, because we believe employers can’t do one without the other.
AWC works across industries and geographies, with a particular expertise in Private Equity, Alternative Investments, and Investment Banking.
Meet The Founder
Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker with an expertise in financial services.She founded AWC in 2009 to strengthen the women's pipeline in senior leadership roles, which expanded to teaching leadership skills at all levels of an organization (junior, mid-level, senior).
Her core philosophy is that when a workplace culture supports effective leadership at all levels, it creates an environment where women can thrive (and vice versa).
Previously she spent 12 years in the corporate banking and financial software industries in key relationship management and marketing roles. Learn more about Michelle here.
INDIVIDUAL
COACHING
Our customized executive coaching engagements are designed to grow leaders, prepare expectant parents and move organizations forward.
GROUP PROGRAMS
+ SPEAKING
Group coaching, cohort-based development programs, mentorship programs, and keynotes offer organizations a cost-effective way to enhance skillsets and develop leaders.
ORGANIZATIONAL
STRATEGY
Do you wonder why your organization struggles with talent development, team effectiveness, or employee retention (or how to fix it)? AWC offers analysis and customized solutions.
Our Approach: Grow Your Firm by Growing Your Leaders
In over 15 years of coaching and organizational consulting, primarily in the financial services and investment industries, we’ve developed a systematic approach of blending individual coaching with group training to address both individual performance and cross-organizational collaboration, building high performance teams at all levels.
Michelle is a sought after speaker and her work is frequently covered in major press outlets.
Team
On larger projects, Michelle partners with trusted colleagues who are grounded in the same coaching foundation and aligned with the AWC mission.
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