Founded by Michelle Friedman in 2009, AWC is a boutique executive coaching and consulting firm based in the NYC area servicing clients globally. Our team of experts have helped hundreds of top organizations develop and maintain pipelines of diverse talent and create progressive cultures where both employees and business can thrive. AWC stands for both Advancing Women’s Careers and Advancing Workplace Culture, because we believe employers can’t do one without the other.
AWC works across industries and geographies, with a particular expertise in Private Equity, Alternative Investments, Investment Banking, Law and multi-national organizations.
Meet The Founder
Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker with an expertise in women’s career paths. She founded AWC in 2009 to increase diversity in senior leadership roles. Previously she spent 12 years in the corporate banking and financial software industries in key relationship management and marketing roles. Learn more about Michelle here.
INDIVIDUAL
COACHING
Our customized executive coaching engagements are designed to grow leaders, prepare expectant parents and move organizations forward.
GROUP PROGRAMS
+ SPEAKING
Group coaching, cohort-based development programs, mentorship programs, and keynotes offer organizations a cost-effective way to enhance skillsets and develop leaders.
ORGANIZATIONAL
STRATEGY
Do you wonder why your organization struggles with talent development, team effectiveness, or employee retention (or how to fix it)? AWC offers analysis and customized solutions.
Our Approach
Through a comprehensive, multi-pronged approach we help organizations build a robust talent pipeline and develop an inclusive culture that benefits all.
Michelle is a sought after speaker and her work is frequently covered in major press outlets.
Team
On larger projects, Michelle partners with trusted colleagues who are grounded in the same coaching foundation and aligned with the AWC mission.
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