As Seen In:
As Seen In:
Our Services
Our hybrid approach of individual and group coaching meets the unique needs of each level in the organization.
INDIVIDUAL
COACHING
Our customized executive coaching engagements are designed to grow leaders, prepare expectant parents and move organizations forward.
GROUP PROGRAMS
+ SPEAKING
Group coaching, cohort-based development programs, mentorship programs, and keynotes offer organizations a cost-effective way to enhance skillsets and develop leaders.
ORGANIZATIONAL
STRATEGY
Do you wonder why your organization struggles with talent development, team effectiveness, or employee retention (or how to fix it)? AWC offers analysis and customized solutions.
ABOUT THE FOUNDER
Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker specializing in leadership within financial services.
AWC works across industries and geographies, with a particular expertise in Private Equity, Alternative Investments, and Investment Banking.
1:1 Executive Coaching
I’ve learned how to better delegate work so that junior members of the team feel empowered and are able to grow while at the same giving myself more availability to focus on more complex areas and engage in more strategic activities. Coaching has helped me understand other people's views/feedback related to my work and where I need to improve.
Valerie was a great coach and I really appreciated her guidance and feedback!
Participant,
Investment Management Firm
Parental Transition Coaching
What was so valuable about the PTC program was being able to benefit from Michelle's experience of seeing many women go through maternity leave / return, talking through specific challenges / considerations I was facing, and reframing perspectives on what was important at various stages of my maternity leave prep, actual leave, and return.
Michelle gave my managers useful guidance on how to navigate my leave. I found them to be very supportive of my time off and transition back.
Participant,
Private Equity Advisory Firm
Sponsorship
There were a few “aha moments”, including learning the way others perceived me vs. how I perceived myself and prioritization. I feel like my perspective has shifted to think of myself as more of a leader than I did before the program. I feel more confident in myself.
I enjoyed the personalized approach with coaches working individually with participants, the group sessions where we get to learn about peers’ similar struggles and share ideas, and networking opportunities and great presentations.
Participant,
Global Private Markets Firm
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