Founded by Michelle Friedman in 2009, AWC is a boutique consulting and coaching firm dedicated to advancing women into greater leadership roles within demanding industries. We believe that building a strong pipeline of diverse talent requires a multi-faceted and systems-based approach, which includes individual action and organizational change. The progressive employers we work with recognize that without organizational commitment and a focus on workplace culture, diversity initiatives will be less impactful.
Michelle Friedman is a certified executive coach, organizational consultant, facilitator, and speaker with an expertise in women’s career paths. She founded AWC in 2009 to increase diversity in senior leadership roles. Previously she spent 12 years in the corporate banking and financial software industries in key relationship management and marketing roles.
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Michelle is a sought after speaker and her work is frequently covered in major press outlets.
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